Mazda CX-5 Launch February 2012, Canberra -Australia
To create a dynamic presentation over the 10 minute performance, we have decided to split the story arcs into two distinctly different looks: A blue cyber world with cities, roads and suspense, and an elemental red and yellow theme that harnessed the power of nature
Then by switching between them with fast film edits we ended producing a high paced performance.
For the unveiling of the product, the new car model was brought forward on stage during the performance behind movable LED screens. Our dancers virtually created the car and then the rising of the screens revealed the real car at the climax of the show.